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New Delhi, June 16, 2026, 14:03 (IST). The Reserve Bank of India has tightened how banks and other regulated lenders sell financial products, moving to curb a problem familiar to many borrowers: being pushed into insurance, credit cards, investment products or add-on services they did not clearly ask for. The RBI said its final amendment directions on advertising, marketing and sale of financial products will take effect from January 1, 2027, after stakeholder feedback on draft rules issued in February. The framework covers banks, NBFCs, housing finance companies and other regulated entities through separate amendment directions. (Reserve Bank of India)

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