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Nintendo Switch 2 Price Hike Hits $500: The Holiday Test Facing Gamers

TOKYO, May 10, 2026, 23:04 JST Nintendo Co. is bumping up the U.S. MSRP of its Switch 2 console to $499.99 from $449.99 starting Sept. 1—a $50 jump right ahead of the holiday shopping rush. Nintendo of America attributed the higher price to “changes in market conditions” they anticipate will stick around over the medium to long term. (Nintendo Co., Ltd.) Timing’s key here. Nintendo is heading into the Switch 2’s sophomore year aiming for 16.5 million units sold by March 2027, trimming its sights from the 19.86 million units it just logged. And a September launch doesn’t give much

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