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NEW YORK, May 6, 2026, 18:04 EDT Chad Michael Murray rolled out his new candle brand, Coast to Coast by Chad Michael Murray, during a live spot on “Today” this week—he handed out early samples to Craig Melvin, Dylan Dreyer, and Al Roker right on set. The launch connects directly to his role on The CW’s “Sullivan’s Crossing,” with his inaugural candle, “California Summer,” referencing his character, California “Cal” Jones. (People.com) It’s not just a celebrity tie-in. With “Sullivan’s Crossing” now in its fourth season, Murray is pushing the new direct-to-consumer product during the show’s current run, banking on nostalgia,

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